Using 360° cameras and virtual reality technology, the FarmFood360° website gives Canadians the chance to tour real, working farms and food processing plants, without having to put on workboots or biosecurity clothing. It’s the latest version of the highly successful Virtual Farm Tours initiative, which was first launched by Farm & Food Care in 2007.
Farm & Food Care teams in both Ontario and Saskatchewan partnered with Gray Ridge Eggs, CropLife Canada, Ontario Sheep Farmers and the Canada Mink Breeders Association to publish new virtual tours of a sheep farm, an enriched housing egg farm, an egg processing facility, a western Canadian grain farm and a mink farm. Visitors can access these tours on tablets and desktop computers, as well as through mobile phones and VR (Virtual Reality) viewers. Interviews with the farmers and plant employees have also been added.
“We know from experience that bringing Canadians to the farm is a highly effective way to connect people with their food and those who produce it. The same certainly goes for food processors. But unfortunately, many Canadians never have the chance to visit either a farm or a food processing facility. Utilizing this new camera technology helps us take this tried-and-true outreach method to a much wider audience,” says Kelly Daynard, executive director of Farm & Food Care Ontario. The website now gets almost a million visitors a year, enabling many more Canadians to visit farms from the comfort of their own home.
These new additions – as well as three dairy farm and food processing tours published earlier in 2017 – were launched as part of an interactive exhibit at the Royal Agricultural Winter Fair. More tours will be filmed and added to the FarmFood360° library in 2018.
“So many Canadian farmers grow grain. Touring a Saskatchewan farm that grows crops like canola and wheat showcases the technology and innovation that farmers use every day on their farms,” says Nadine Sisk, vice-president of communications and member services for CropLife Canada. She added, “The videos also highlight the care that grain farmers put into their work, and the food they produce while at the same time ensuring that they take care of the environment.”
Farm & Food Care is a coalition of farmers, agriculture and food partners proactively working together to earn public trust and confidence in food and farming. Find out more at www.FarmFood360.ca or www.FarmFoodCare.org.